Ho Chi Minh City, March 31, 2026 – At the announcement ceremony of the 2026 Vietnamese High-Quality Products (HVNCLC), Mavin Foods Joint Venture Company Limited (Mavin Foods) was recognized for the first time as a Vietnamese High-Quality Product, an award voted by consumers.
The announcement and award ceremony was held at the Reunification Hall (Independence Palace) as part of the 30th anniversary activities of the HVNCLC program. According to the organizers, in 2026, the program recorded more than 155,000 votes, selecting 581 enterprises as official recipients of the HVNCLC title. Among them, 42 enterprises were recognized for the first time, representing a new generation of businesses developing toward value-added, transparency, environmental friendliness, and better responsiveness to evolving market demands.
The selection process goes beyond consumer surveys, including strict verification and validation steps with the participation of local authorities to ensure compliance with regulations on product quality, environment, labor, and consumer protection. This process contributes to making the HVNCLC title a substantive certification reflecting market trust.
Amid the growing trend of green consumption, the 2026 survey also introduced, for the first time, criteria related to green products and green distribution channels. The results show that approximately 86% of consumers are willing to pay more for environmentally friendly products, while increasingly prioritizing products that are safe, transparent, and socially responsible. These are also the criteria that recognized enterprises, including Mavin Foods, are working toward.
Being recognized for the first time as a Vietnamese High-Quality Product marks an important milestone for Mavin Foods in its efforts to reach consumers with its “Clean from Source” products. Among the 42 first-time recognized enterprises, Mavin Foods has been noted for its investment in technology and clean production processes, as well as ongoing product development aligned with modern consumer preferences and trends.
Mavin Foods is a member of Mavin Group, specializing in processed food products such as sausages, lap xuong, pâté, Vietnamese pork rolls, and meatballs. Its factory in Ha Nam Province is equipped with production lines imported from Germany and operates under international standards such as ISO 22000 and HACCP, ensuring strict control from raw materials to finished products. Fresh meat materials are sourced from Mavin Group’s integrated farming system, enabling clear traceability.
In addition to strengthening its presence in the domestic market, Mavin Foods has been gradually expanding internationally, including participation in IFFA DFV 2025 in Germany, where its processed meat products received several awards from the German Butchers’ Association (DFV).
The recognition by consumers with the HVNCLC 2026 title reflects Mavin Foods’ ongoing efforts and provides motivation for the company to continue investing, innovating, and developing, with the aim of delivering safe and high-quality processed food products.