Mission – Become the provider of overall solutions for safe and hygienic food
Vision
- Become the leading company in providing agriculture goods and services in an effective and professional manner
- Create superior goods and services through the continuous process of Research and Development
- Development and implement the environmental friendly production system
- Provide the sustainable benefit for customers, partners, employees and shareholders
Commitments
To consumers – Become the prestige brand that fulfill the expectation and trust from consumers in quality, safety and convenient
To customers – Become the single most trusted partner, providing advance products and services
To community – Become the trusted enterprise in protecting and supporting the environment.
To employees – Become the safe, friendly and healthy workplace, where everyone want to work
To partners – Provide stable output, effective guidance, risk management, environment protection and safety farming for the contracted farming system.
To shareholders – Create sustainable profit and legal finance in accordance with company’s vision and values.